Precision Design Studios Re-platforms Pacific Coast Feather Company

Providence, RI (PRWEB) November 24, 2014

Precision Design Studios (PDS) is pleased to announce the launch of Pacific Coast Feather Company’s new online storefront, built on the Demandware platform.

Pacific Coast recognized the need for an upgrade in both design and functionality to remain competitive in its space, as well as the need for a more robust platform that has the ability to handle complex features.

Pacific Coast, the number one brand of down and feather bedding in the United States, was set on using Demandware as its new platform, but it knew that the live storefront could only be as good as the implementation. While PDS’ portfolio largely consists of fashion and cosmetic clients, its reputation for developing industry-leading sites on the Demandware platform attracted Pacific Coast.

Pacific Coast began its engagement with PDS by working with its Senior E-commerce Business Analysts (BAs). The company created its own site designs, but relied on the BAs to develop the wireframes for the site and guide them on best practices relating to taxonomy and usability.

The implementation took advantage of several out-of-the-box Demandware features, including product sets, multi-ship, a custom homepage, and category landing page templates. Beyond that, PDS developers built a “save cart” feature that allows users to retrieve their cart on multiple devices, an “abandoned cart” program, and a complex integration with InfusionSoft, Pacific Coast’s email/CRM provider.

The product detail pages (PDPs) boast quite a bit of customization in that they integrate video, as well as interactive images with hot spots. Most unique about the PDPs, though, is that they utilize dynamic content to display promotional messages personalized to various customer groups. This is a rare feature to be seen in a Demandware implementation.

PDS developed Pacific Coast’s new site using a hybrid responsive design, meaning that the layouts of certain key pages differ between desktop and mobile to ensure optimization on all devices. The hybrid responsive pages include the homepage, landing pages, grid pages, and PDP pages, while the remainder of the site remains pure responsive.

“We’re thrilled with how PCF’s new site functions, and we have PDS to thank for that,” Fritz Kruger, SVP Marketing at Pacific Coast Feather Company, stated. He continued, “The project team we worked with was outstanding. Aside from being accommodating and diligent, they helped us move quickly up the learning curve of a new system with Demandware best practices. We did not want to miss a beat when we switched platforms given the pre-holiday timing, so that was really valuable to us.”

Kevin Kennedy, Founder & CEO of PDS, comments, “Pacific Coast Feather is not in our niche industry, but I think successfully launching the site with a high level of satisfaction from the client shows how versatile we are as a company. We have a deep knowledge of Demandware and e-commerce best practices, and we can translate that knowledge to any project.”

About Precision Design Studios

Located in Providence, RI, Precision Design Studios (PDS) is a leading Demandware implementation company. As experts in customizing this cutting-edge technology, we develop innovative commerce solutions to help businesses perform better and reach their commerce goals. Knowing how rapidly technology can change, we keep a constant eye on industry trends in an effort to plan for tomorrow’s commerce today. To learn more, visit or call 401-489-7341.

About Pacific Coast Feather

Pacific Coast® is the #1 brand of down and feather bedding in the United States. At Pacific Coast, we’ve been creating premium down and feather bedding for more than 125 years. We are positioned in the marketplace as the only dedicated down & feather brand. We are the premier resource for high quality, luxury bedding: down comforters, bed protectors, feather pillows, goose down pillows, duvet covers, body pillows, feather beds, shams and more. To learn more, visit


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