Researcher develops innovative communication training based on cognitive neuroscience.

Santa Maria, California (PRWEB) April 13, 2015

Cognitive Communication (, a state of the art training firm has released a cutting edge training program in communication, based on the latest research into cognitive neuroscience.

Communication training accounts for billions of dollars of global corporate training budgets, yet it remains one of the most challenging to assess. Traditional training has treated communication as a skill and therefore focused on teaching communication techniques with the mindset that there was one correct way to interact. However, the latest research in cognitive neuroscience examining how the human brain receives, processes, and sends messages suggest that communication is far more a trait than a skill.

The latest research illustrates how each of us has our own unique ways of speaking, listening and interacting. The reason connection can be a challenge has to do with how different brains process and understand messages. Each of us have dominant areas of the lobes of the brain that may influence us to focus on different areas of messages.

For example, “while some people may be more focused on language, others are more focused on visual components of an exchange” explains Prof. Jeremy B. Teitelbaum, the creator of the program. “When these two different types of people come together to work or a project, or even just give directions, there is going to be some confusion.”

Despite this difference, research is now illuminating how we can develop and grow our own communication types to better connect, influence and persuade others. Using that research, this program combines hands on learning, with an overview of the science and lets people practice communicating in different types of situations and settings. The results are dramatic improvement in the ability to connect and collaborate with others.

A recent graduate of the program, Laura Arteaga director of the Central Coast literacy Council in Santa Maria, CA and a professional mediator explains “we were able to find ways to better connect with our volunteers, donors, and clients in ways we had never really understood before.”

Although brain research has been used to better understand speech and language disorders, this is the first program of its kind to utilize this research to help a broad audience improve connection, influence and collaboration.

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