NAPSRx News: CNPR Rep Survey Shows Physicians Still Prefer Traditional Marketing To Digital Detailing When Writing Prescriptions

NAPSRx News: CNPR Rep Survey Shows Physicians Still Prefer Traditional Marketing To Digital Detailing When Writing Prescriptions
San Diego, CA (PRWEB) March 13, 2015 In the field of pharmaceutical sales marketing, the shot heard round the world sounds more like a door slamming in reps’ faces. Digital media is said to be taking the place of face-to-face meetings with physicians, and some recent restrictive access policies certainly put a damper on the ...